Intellectual Property and Licensing
Robinson Brog can work with you to develop and implement strategies to protect and to realize the value of your intellectual properties, such as trademarks, trade secrets, domain names, service marks, copyrights, as well as trade secrets and rights of publicity and privacy. Our clients include businesses in clothing design, computer software, financial, advertising, toys, food and beverage, restaurant and hospitality, entertainment, services and retail clothing, jewelry, and other product sectors.
Our attorneys see their role as providing practical business-oriented legal advice, assisting clients to identify, manage and protect their intellectual property. Whether working to clear a new trademark, taking action against a confusingly similar mark or licensing your intellectual property to others, we aim to provide you with an understanding of the benefits of protecting your intellectual property and work with you to develop tailored protection.
We also represent both licensors and licensees in negotiating license and transfer agreements. Licensing can confer enormous advantages to both parties when it is done right. For licensors, we structure deals that generate revenue and ensure maximum protection of brand and reputation. For licensees, we strive for operational flexibility and ownership of any innovation.